Wide Eyes Coffee Co.
branding / logo / package design / coasters
Wide Eyes Coffee Co. is a personal design project focused on creating a brand as electrifying as the product.
Brand Ethos
There are only 24 hours in a day, a mountain of “to do” tasks and coffee that doesn’t do what it’s intended to do: GIVE YOU ENERGY & TASTE GREAT! We found you either get a weak-a$$ cup of Joe that doesn’t getcha through to lunch or a gnarly-tasting mug of battery acid. Wide Eyes Coffee Co. provides you with that jolt that’ll knock your socks off while still tasting like a top-notch coffee.
LOGO DESIGN
Wide Eyes Coffee Co.’s logo uses a clean, geometric design that illustrates the rush of energy that follows a cup of their coffee. The lightning bolt is used throughout the brand in a multitude of ways.
PACKAGE DESIGN
Combining a variation of the original Wide Eyes logo with an even bolder typography layout results in packaging that practically leaps off the shelf. An easy to analyze description area gives the customer the knowledge they need at a glance to know if our product is for them. The sleek side pattern, designed from the repeating lightning bolt element and product slogan on the bottom, adds the attention to detail that any coffee connoisseur is sure to love!
