Spencer k. Prescott
logo / website / promo videos
Spencer k. Prescott is the author of a new young-adult fiction novel called Hummingbird: Broken Wings. Spencer was in need of an original logo design that would connect with her core demographic and solidify her brand in the young-adult fiction marketplace. Paired with a website and promotional video, she is well-equipped to market her new book and increase her overall revenue.
LOGO DESIGN
Spencer needed a logo that would align with the subject matter and tone of her novels. Delving into the realm of witches and spirits, she wanting a logo that expressed some of the graphic elements of such. Combining a crescent moon with a circular mandala gives the essence of dark vs light and acts as the central visual element of the logo.
WEBSITE DESIGN
In order to properly market her book, Prescott needed a website to entice potential customer into purchasing her book as well as to gather email addresses for future book promotions.
Spencerkprescott.com does all the above while being aesthetically pleasing and simple to navigate.
PROMO VIDEOS
I created two promotional videos for Prescott to use across her social media platforms to get her audience excited about her new novel. Using dark undertones and glimpses of characters from the novel, these videos tease the audience and leave them wanting more.